Here are 8 Roulette casino current blogging practices that may be near the end of their lifelines:
1. Post multiple times a day to increase traffic
Many people believe that from an SEO perspective blogging regularly will help your increase traffic. This is true, but as with anything, too much of a good thing can be bad for you. The key is to find a balance, to quote Search Engine Watch “the new rule of blogging is to find your frequency sweet spot” It doesn’t help you at all if you are just blogging for the sake of blogging, yes you are creating new searchable content, but on the other hand are you really keeping with the cardinal rule of always providing value to your readers?
My suggestion field would be to always ask these questions before creating a blog:
- Is this content useful to my readers?
- Is it related to my industry?
- Am I able to provide word syndicationblog a unique insight into this subject?
2. Remove the ability to comment on Blog posts
I found this one very interesting as I have actually recently considered the value of comments on my blog posts. On the one hand their near that I love that people are engaging with my blog and that I have an additional platform on which I can really get to know my readers, but in reality, for every legitimate comment there are 5 spammy comments and sorting through them is a rather large administrative task.
I actually Meilleurs casino en ligne love their proposed solution of encouraging your readers to give you feedback via social media sites. You can go through responses and then create new blog posts around questions or interesting view points.
The decision to remove comments is always yours and should be based on your business marketing objectives, but for me this solution complements my holistic marketing objectives and opens my readers up to new ways to connect with our brand. In addition to this, we run most of our special offers and promotions via social media sites so my blog readers will not be missing out on these.
3. Outsource Your Blog to a Professional
Many business owners look at blog post purely as a way to either present additional information or to increase traffic to their online assets and therefore outsource the actual this writing of the articles to professionals. This is a service offered by most online marketing companies, but I have actually got a really strong opinion on this. You are the expert on your industry, your writing has the potential to set you up as an influencer in your industry. You know what’s relevant, what’s trending and what issues need to be addressed, so why would you get someone else to write “fluff” when you could be writing hard hitting valuable posts that provide real value to your readers?
Many business owners are saying “ I don’t have time to write post your between blog posts, I have to outsource this” and this is where your marketing company can help you. I always tell my clients , If inspiration hits and you identify a subject that you would like to relay to your readers, jot a really rough version down on whatever you have near to you ( tissues are acceptable if need be) and send it my way. While I might not know that the best way to increase circulation is to stand on your head and sing Christmas carols, I sure know how to write an article around a very rough idea!
4. Always Write 100% Original Content
In my opinion as long as you have your own unique take on what you are writing about it really doesn’t matter if your inspiration came from another article/blog post, but just to play it safe if your article is very close to the source if your inspiration it’s just good manners to thank the author and credit them with their take on the matter… Thank you Salma
5. Not Every Post Needs to Have an Image
I also disagree with this one. There is nothing more frustrating than wanting to share an interesting article on one of my social networks and there’s no image. It makes it boring! and to be honest in most cases I would try and find a retake on the subject on a site with images as I know that images help attract attention, give a visual representation of the subject matter and in a world where we are so fatigued by content an intriguing image could be the difference between your post and a competitors post. In addition to this also pay attention to how your posts share across social networking sites, in many CMS sites you can actually specify how your blog post will look like when shared on specific social networks.
6. Stick to One Type of Blog Format
I can relate to sticking with what you know and the simplicity of creating one way to reach out to your readers, but it is essential to remember that you can reach people in many ways, not everyone wants to sit and read a blog, some may find podcasts or vlogs a better way to enjoy your content. The objective is to be able to connect with your customers/fans wherever they go.
Think about your average day… On your way to work you might be open to listening to podcasts, when you’re in the office you might have some time to read blogs and when you’re at home you might want to surf the web for some video content. Diversifying the platforms I use to connect with my readers is definitely on the very top of my To Do List!
7. Write a 500-Word Blog Post
Really! I for one don’t like to be told what to do. Don’t you hate it when you’re on a website creating a profile and you get hit with the field, “describe yourself in 500 words or less” you almost feel as though you are forced to do at least 400 words, personally, I can talk your ear off when it comes to marketing, but ask me more about myself and … well I glaze over a bit
When it comes to blogging there is no more word count. If it takes you 3000 words to get your point across effectively, then so be it! Some might even find more value in your post as they can see that it is well thought out and detailed. If you only need one paragraph, they why not? There is really no set rule for this, the only considerations would be
- Is your content user friendly?
- Have you formatted your point of view in such a way that it is easily digestible?
- Is it free of unnecessary Jargon?
8. Don’t Publish Your Articles on Third-Party Sites
As marketers we live in fear of Google’s policies every day and as far as blog syndication goes our biggest fear is invoking Google’s duplicate content policy, but according regular bloggers this is not the case, in fact they say that as long as you wait a week or two for the Google bots to crawl your site and establish your version as the original you can syndicate away. Just be sure to only syndicate to related , reputable websites and include links back to your website and Google+ profile author bio, if you have one..
So now that you have my opinion about these outdated blogging “ rules” what do you think? Outdated or still very relevant? Have you come across any other interesting articles about blogging that you feel deserve a second look? I love marketing, but what I love most of all is gathering as many points of view about each and every tactic we implement, knowledge is power and marketing is all about your community.
Till next time!