Analytics, when you actually take the time and get into it, can be a very useful tool to help define where you should be going with your business. It can provide you with valuable insights as to how your website is perceived by your visitors, what can be improved upon and what is working very well, as in the case of our client Sticky Fingers BBQ. It is almost like being a fly on the wall able to see exactly what your visitors are doing to get to analytics your website and what they do once they are there.
To really understand how to read your Google Analytics you need to understand a few of the basic terms. I will present these with links through to Poker gambling some scrumptious menu Items available on the Sticky Fingers BBQ Menu. Seriously if you are in the area you really have to try them, their food is finger licking good!! Anyway, let me get into it…
For Sticky Fingers BBQ I wanted to your get a basic idea of:
- How their website is doing wanted to help get feet through the door?
- How people find their website?
- What do people do once they are on the website
- What can we do to even understand help terms further their exposure i.e. what can be improved
Here are some key terms to help you understand some of need the data in your Google Analytics:
Unique visitors refer to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. (Visits refer to the number of times Mastercard casino a site is visited, no matter how many unique visitors make up those sessions.) When an individual goes to a website on Tuesday, then again on Wednesday, this is recorded as two visits from one visitor (if the time period being measured is e.g. a week or month)
The purpose of tracking unique visitors is to help marketers understand website user behaviour. Because a visitor can make multiple visits in a specified period, the number of visits will be greater than the number of visitors. A visitor is sometimes How to win at poker referred to as a unique visitor or a unique user to clearly convey the idea that each visitor is only counted once.
Referral traffic is Google’s method of reporting visits that came to your site from sources outside of their search engine. When someone clicks on a link to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site. The originating site is called a “referrer” because it refers traffic from one place to the next
The purpose of tracking referrals is to see which domains are referring traffic to your site, how much traffic they’re referring and which landing pages are the most popular referral destinations.You can monitor traffic levels from expected sources, but in addition to this you can also see whether there are unexpected sources, such as a product review or news stories you didn’t know about. You would also want to keep an eye on your referral traffic for artificial or unnatural links as Google could see this as an attempt to manipulate your page rank and they will penalise you for this.
Organic traffic is “natural’ or unpaid traffic these are Visitors referred by an unpaid search engine listing, e.g. a Google.com search. If your website is properly Search Engine Optimised for your main keywords you should benefit from organic traffic as a means of getting “feet through the door”.In most cases the very first step we take in any marketing strategy is to find valid keywords to search engine optimise our clients’ site for so that they can benefit from organic “ Free” traffic.
The Purpose of tracking organic traffic to measure and maintain your websites SEO strategy. Paid advertising can be very expensive and completely ineffective if your website is not primed with a proper search engine optimisation strategy.
Direct traffic, simply put is visits to your website without a referrer. This could be where people arrived at your site directly (by typing the url) or via a bookmark. In other words these are people that have actually sought you out!! Quick Tip: Are you using an email address ending in your domain name e.g email@example.com? If not, WHY NOT? there is no easier way to tell people what your website address is..I can’t stress enough how important this is. If you want more info on how to do this you are welcome to contact me. You may have noticed this is something I feel very strongly about as so many people are giving, Telkom, Yahoo, Gmail free exposure!
So, if you click on this link to their menu how do you think you will be counted? Direct or referral ?
Bounce rate represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages.
The purpose of keeping an eye on your bounce rates is simple. If you’re directing traffic to a landing page and visitors get to there and “bounce off” or exit it could be that the landing page is not intriguing visitors to navigate further into your website. Do you have a clear sales path ,with strong calls to action on your landing page? Is the most important information above the fold of the page? These are some of the questions you could ask if you have a high bounce rate. I do however have to mention that in some cases a high bounce rate does not mean your website is bad. Let’s take a landing page with contact details this could very well have a high bounce rate as people looking up your contact details and then moving on to call you.
This is not the end of Google Analytics terms, there are so many more, but I’m sure that you are hungry by now ( I am). I will be sure to post about Google Analytic definitions and tips again in the near future. Maybe I’ll tie it in with some holiday destination data, what do you think?